Most football parents spend thousands on the 1%.
This is the system for the 99%, & the tool that tells you whether it's working.
Written from inside the professional game, for parents of players aged 10 to 18.
Private coaching. Academy fees. Training gear.
& their child still isn't progressing the way they expected.
It's not a talent problem. It's not a coaching problem.
It's what's happening at home that nobody has told you about.
I'm a professional footballer.
I've played at every level from academy to senior. I've watched the most talented kids fall off & the "average" kids make it.
The difference was never ability.
It was always the parents.
This isn't another guide. It's a system.
Everything inside is built from what I've seen work from inside the professional game. The habits. The structure. The conversations.
The things coaches see every day & never say out loud.
They get there because you stopped making the 5 mistakes that hold every average parent back.
Better in the second half of the season. More confident since Christmas. Bit of a dip over winter.
A feeling is not a number.
Their coach has numbers. The academy has numbers.
You have a season of Saturdays & a memory that keeps the two good games & quietly loses the eleven ordinary ones.
So the system comes with the thing that does the measuring.
It opens on your phone. It reads your child's week back to you, it rates the five things coaches watch, & it holds the five numbers the guarantee is settled on.
The order to do everything in.
Eight chapters, five bonuses & a tool is a lot, & the biggest mistake you can make is trying to use all of it on Monday. Parents who do that last about nine days.
So the order is already worked out for you. One page for the fridge. Thirteen weeks. One thing for you each week, one thing for your child each week, never two.
Week 1 is one job, & it pays off by Sunday. By week 13 you're holding three sets of numbers you wrote down yourself, & the tracker has been holding them the whole way.
The chapters & the bonuses tell you what to do. This is the thing you run it all from, & it lives on your phone. It tracks the load... log what your child actually did this week & it reads the week back to you, too many hard days, a gala weekend with nothing off after it, a jump too far past their normal. & it tracks the progress. It rates the five things coaches watch & shows you whether those ratings are moving. It holds the five guarantee numbers & draws the line. It scores how regular their sleep is, which is the one nobody measures. Everything stays on your phone. There is no account & I never see it.
The eight chapters, & what tells you what to put in the tracker each week. Training structure. What coaches & scouts actually look for. The parent code. Building a resilient mind. Nutrition & recovery. Daily habits. The uncomfortable truth about youth football. & the newest one, confidence: the six things that actually cause it, how to tell which one your child has got, & the fix for each.
A complete 4-week solo training programme. 28 structured sessions your child does on their own with a ball, a wall & a bit of space. Ball mastery, weak foot, finishing, speed & game fitness. No academy required. Includes a Day 1 vs Day 28 benchmark test, a printable training log & a parent's guide.
Printable one-pager. The 5 daily habits that separate developing players from stagnating ones. Four weeks. Weekly goals. Weekly reflection. Stick it on the wall.
Built around the 48-hour rule. Map your child's full week. Hard sessions. Light sessions. Rest days. Game day. Stop guessing. Start planning.
Exact scripts for the 4 situations every football parent faces. What to say after a loss. A bad performance. Being dropped. A great game. Keep it in your bag.
The warning signs most parents miss until it's too late. The two ways well-meaning parents accidentally burn their kids out & exactly how to stop it before the damage is done.
Week 1, your child runs the benchmark test from The 28-Day Standout. Five numbers... juggles, weak foot juggles, a 10 metre sprint, a T-drill & wall passes in 60 seconds. You write all five down. Week 13, they run the same test again. If not one of the five has moved, message me & I refund you in full. Not "if you didn't enjoy it". If your child did the work & nothing measurably changed, then you should not have paid me. You keep all five bonuses either way. There's one condition & it's the one I can't do for you... they have to actually do it.
Registration. Boots they outgrow in seven months. Fuel to a tournament three hours away. A term of extra sessions.
An hour with a private coach runs $80 to $150.
What most football parents already spend, every year
& that is before their child kicks a ball properly.
All of it buys the same thing... the 1% of the week your child spends in front of a coach.
Nobody hands you a receipt for whether any of it worked.
This is the only thing you'll buy that touches the other 99%.
& it is the only thing that tells you whether the $1,000 is doing anything at all.
$47. Once.
You're not being asked to become a coach.
You're being given the information that lets everything else your child is already doing actually work.
If that's you... this page isn't for you.
Hey, I definitely ask the wrong questions and focus on the wrong things! Husband is guilty of side line coaching, but not as bad as some. The over training one is interesting.. we're good with that, the issue is our son, he just wants to play most days all day..not with coaches and we don't do 121's but with his friends or in the back garden in his own
Football parent · Instagram DM
I'm actually not the parent-i read through, seeing many things I try to implement, food, sleep, rest etc. but also note things that are not productive which happen frequently for a few years. It's a great read with much positivity and great insight also common sense which not everyone can see in their own actions. Thank you for this valuable information!
Instagram DM
I'm a coach and see many of my parents doing exactly what you list. I'm going to share it with them
Youth coach · Instagram DM
Been coaching for 40+ years and if you include playing, much long than that! I rarely seen content so accurate about what matters to coaches and scouts, presented to parents so clearly. This kind of content is long over due.
Coach, 40+ years · Instagram DM
Thank you. I've read it. I think we're doing good actually;) Only thing is a track training day before game. But, his games are 40mins total, so physically not that intense yet. I am going to try to switch it up a bit next season. His full rest day is monday.
& we talk about the games in the car. Mostly positive though, but sometimes a question about a tactical decision… He is a perfectionist and feels that pressure, so we have to remind him that making mistakes is part of the game.
Thank you for making the guide. I think it is helpful for a lot of parent.
Football parent · Instagram DM
Hi mate I've had chance to read it and it brilliant thanks! I need to seriously change my ways 😂
Football parent · Instagram DM
Our family is super grateful for the Futbol Guru's advice. It is simply tops. Invest in it! 💪
@solosinajo_ · Instagram
The shifting in asking different/better questions after a game or training is a good insight too
Football parent · Instagram DM
Thank you very much for this guide and the option to learn---awsome.
Football parent · Instagram DM
Read it and agree with it all.
Football parent · Instagram DM
Both of my daughters love the information and training advice. They just started using the app.
I send them your emails before every game and helps them relax and what to focus on.
Football parent · Instagram DM
Not the day you buy.
A parent who begins this week is holding their day 90 numbers in about three months.
A parent who waits until next month gets it a month later... & most of the ones who wait never start at all.
Here's the part that matters more.
Your child's window is closing. Not tomorrow, & not dramatically. But a 12 year old has a handful of seasons where this properly compounds, & every one spent guessing is one you do not get back.
The information in here does not change.
The time your child has left to use it does.
& on the price.
It has only ever gone one way. It has never been discounted, & it never will be.
I'm not going to tell you when it moves again, because I genuinely don't know.
But you can see the pattern, & you can see which side of it you want to be on.
Everything above. One payment of $47.
Buy once & it's yours for good. Every bonus I add later comes to you free. No subscription, no upsell, no extra charge. Ever. There is no discount code to go looking for... this has never been discounted & it never will be.
Get instant access for $47Secure checkout by Stripe. Instant delivery to your inbox.
Almost everyone takes the middle one. I'll tell you why underneath.
What Your Child's Coach Won't Tell You. The eight chapters, on their own.
About what a book costs. Because that is what this is.
Everything on this page. The tool, the book, the bonuses & the guarantee.
$8 more than the book on its own.
Secure checkout by Stripe. Instant delivery to your inbox.
I watch your child play & tell you what I see, the way I would say it to a coach.
I take 4 a month & I choose them. Applying is free & takes two minutes. Plenty of people will get a no.
You are not charged to apply. If it is a yes, I send you a payment link & the filming instructions. If it is a no, I will tell you why.
The $39 is not a discount. Nothing on this page has ever been discounted.
It is the book without the system around it, at what a book costs.
It is also the worst deal here & I am not going to pretend otherwise. Eight dollars more gets you the tool the guarantee is settled in, the 28 sessions that produce the numbers, the running order & the four other bonuses.
The book tells you what to do. The rest is what gets it done.
It is there because some parents genuinely only want to read the thing. If that is you, take it.
If you want your child to actually be different in 90 days, take the middle one.
The 90 Day Number Guarantee. Your child runs the five part benchmark test in week 1 & again in week 13. If not one of the five numbers has moved, message me & I refund you in full. You keep all five bonuses & the tracker either way. The only thing I can't do for you is make them do the sessions.
Parents of aspiring footballers aged 10 to 18 who want real advice from inside the professional game. Not gimmicks. Not quick fixes. The actual habits, structure & mindset that give your child the best chance.
Yes. A coach sees your kid for 60 minutes, maybe 2 hours a week. That's about 1% of their week, & you're paying $80 to $150 an hour for it. The other 99% is you. What they eat. When they sleep. How they handle losing. What you say on the car ride home. All of that decides whether the coaching actually lands.
Yes. Academy parents make the most damaging mistakes because the stakes feel higher. The pressure is different. This system was written with academy parents in mind as much as grassroots parents.
That's exactly who this is for. Every academy kid started somewhere. The ones who got in usually had the basics (recovery, nutrition, confidence, consistency) locked in long before the trial. Get the foundations right now & your child walks into trials with a huge advantage.
The price reflects where this offer is today, not where it's going. It started at $7. Then $17, then $27, & it's $47 now. It has only ever gone one way. Buy at $47 & everything I add to it later is yours free, at no extra charge. Forever.
The 16 to 18 window is actually the most critical for getting this right. Coaches are finalising their view of your child. What you do now decides whether they keep improving or stall.
The free guide covers 5 common mistakes. This goes 10x deeper. Full training structure, mental resilience, nutrition, what scouts actually look for, the six things that actually cause a loss of confidence & the uncomfortable truths about youth football that nobody in the industry will say.
The 90-Day Development Tracker, the tool you run it all from on your phone. The complete system, 8 chapters. Then 5 bonuses: the 28-Day Standout training programme, the Monthly Habit Tracker, the Weekly Training Planner, the Post-Game Playbook & the Burnout Prevention Guide. You also get The First 90 Days, the one-page wall chart that puts all of it in order. It all arrives in your inbox within a minute. Every future update free.
Yes, & it's a specific one. Your child runs the five part benchmark test from The 28-Day Standout in week 1 & again in week 13. That's juggles, weak foot juggles, a 10 metre sprint, a T-drill & wall passes in 60 seconds. If not one of those five numbers has moved, message me & I refund you in full. You keep all five bonuses & the tracker regardless. It asks one thing of you... they have to actually do the sessions.
One payment of $47. Everything I add later is yours free, forever.
Get instant access for $47